Quick Take for Wednesday, August 20, 2014
(Fast Affiliate Live + Same Day Ratings)
ABC’s 8-10pm Repeat Comedy Block Beats Fox’s Original “SYTYCD” in Adults 18-49
“Motive” Builds to 6-Week Highs in Total Viewers and Young Adults And Improves its Time Period by Solid Margins Year to Year for ABC
ABC Wednesday Comedy Block (8:00-10:00 p.m. – 3.4 million and 1.0/4 in AD18-49):
From 8:00-10:00 p.m., ABC’s 2-hour repeat comedy block outdelivered Fox’s original “So You Think You Can Dance” by 11% in Adults 18-49 (1.0/4 vs. 0.9/3), leading for the 2nd week in a row. In addition from 9:00-10:00 p.m., back-to-back repeats of ABC’s “Modern Family” beat CBS’ first-run “Extant” special by 20% in Adults 18-49 (1.2/4 vs. 1.0/3).
“Motive” (10:00-11:00 p.m. – 3.8 million and 0.8/3 in AD18-49):
In the 10 o’clock hour, ABC’s “Motive” grew week to week in Total Viewers (+3% – 3.8 million vs. 3.7 million) and Adults 18-49 (+14% – 0.8/3 vs. 0.7/2) and was up for the 3rd straight telecast among Adults 25-54 (+9% – 1.2/3 vs. 1.1/3). The ABC drama hit 6-week highs in viewers and young adults (tie), while equaling a 9-week high in Adults 25-54 – since 7/9/14 and 6/18/14, respectively.
- Among Adults 18-49 in the hour, “Motive” (0.8/3) ran neck and neck with NBC’s “America’s Got Talent”-led “Taxi Brooklyn” (0.9/3) and CBS’ “Extant” (0.9/3). “Motive” tied “Taxi Brooklyn” in Adults 25-54 (1.2/3).
- “Motive” improved its hour for ABC over original programming on the same night last year (“Lookout” on 8/21/13 = 2.9 million, 0.7/2 and 0.9/3) in Total Viewers (+31%), Adults 18-49 (+14%) and Adults 25-54 (+33%).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 08/20/14.
