You ‘Ota Visit Sarasota
Locals encouraged to invite friends and family to visit Sarasota
SARASOTA, Fla. (July 5, 2017) – The creative marketing team at VSC launches its newest campaign geared at turning locals into brand ambassadors called, You ‘Ota Visit. The campaign’s title is a play on the word Sarasota. The concept behind the endeavor is to make it easy for local residents to invite their friends and family to visit Sarasota this summer.
“Potential visitors have many competing options when trying to decide on a where to go and locals like to “brag” about living in Sarasota,” said Virginia Haley, president of Visit Sarasota County. “The genesis behind the campaign was to marry these two ideas in a fun and engaging way. Local residents will have access to creative “invitations” that “brag” about their hometown and are encouraged to send these to their friends and family. Beyond the creative invitations VSC will be providing, VSC is encouraging locals to be creative in creating their own stories, images and videos to invite their friends and family to the area.”
Locals are encouraged to go to www.youotavisit.com to customize and send a digital postcard to their friends and family or create a video showing their friends and family what they are missing in Sarasota and to entice them to come visit. The digital postcards and videos can be shared via social media as well. Locals are encouraged to tag Visit Sarasota and use #youotavisit when sharing their videos, images and stories.
For more information on the campaign, visit www.youotavisit.com
About Sarasota County
Visit Sarasota County leads and supports the tourism industry in Sarasota County by providing the highest quality, and most innovative, marketing programs and promotions to ensure the continued growth of tourism and travel from visitors around the world. It is the mission of VSC is to make Sarasota County the must experience destination on Florida’s Gulf Coast.