UPHORICTV SET TO ARRIVE THIS FALL ON VERIZON’S GO90™
WORLD’S FIRST TELEVISION NETWORK DEDICATED TO THE GLOBAL FESTIVAL CIRCUIT TO TARGET MILLENNIALS, DEBUT VIA MOBILE AND ‘OTT’ DIGITAL PLATFORMS
New York-based entertainment marketing firm UG Strategies, in partnership with U.S. based experiential production and culture marketing company, Corso Agency, announce the launch of UphoricTV, the world’s first television network dedicated to the global festival circuit. UphoricTV – The Global Festival Television Network will arrive this fall on Verizon’s go90™, a social entertainment video platform built for the mobile-first generation, as well as other major digital content platforms. UphoricTV – The Global Festival Television Network will provide viewers with an exclusive look into the world of music festivals, from backstage to onstage, as well as coverage from food festivals, film festivals, and other major global cultural destinations. Original programming will include artist and music content, behind-the-scenes footage, documentaries, interviews, and more; with the network also providing curated live-streams and on-demand performances from festivals globally.
“After more than a decade of working with festivals from around the world, we have seen the demand for festival content rise exponentially,” says Parag Bhandari, CEO, UG Strategies. “Festivals of all kinds have become critical to pop culture, with enthusiasm for them rivaling that of major sporting events, each offering so much more than music and thus creating endless sources of creative and unique video content. UphoricTV’s debut on digital, ‘cord-cutting’ platforms such as go90™, alongside major content providers like ESPN, Vice Media, Viacom, and others, manifests how important these events have become.”
“After 25 years in the festival experiential space, I cannot tell you how many fans have begged for us to let them in on what we know and what we see,” says David Corso, CEO, Corso Agency. “UphoricTV is the answer to their demands, and is perfectly aligned to strengthen the burgeoning global festival circuit. We’re excited to access our extensive network in music, entertainment and festivals to help bring this to life.”
In addition to offering viewers live streaming of today’s hottest music talent and events, UphoricTV – The Global Festival Television Network will feature original programming to engage and provide viewers with an insider’s look into the growing communities that surround these events. No other network has offered this sort of access before, and viewers will be treated to exclusive journalism from an insider’s perspective, such as unique interactions that marry artists with the cities they visit, programs that get up close with industry insiders such as festival promoters, celebrity chefs, costume designers and production directors, etc., and much more.
To launch UphoricTV – The Global Festival Television Network, UG Strategies has reached a multi-year content agreement with Verizon, as well as broadcast and video rights with domestic and international festival properties. As partner, Corso Agency will help provide access to festivals, artists and content production. UphoricTV’s diverse programming will first be available in the U.S. only, via go90™, with other domestic and international distributers and multi-channel networks to be announced over the next six to twelve months. UphoricTV – The Global Festival Television Network will also broadcast via YouTube and other social media platforms.
Watch UphoricTV’s announcement trailer here: http://bit.ly/15boVqz
UG STRATEGIES (http://www.ugstrategies.com)
Since 2003, entertainment media and marketing agency UG Strategies has activated sponsorship and brand programs in and around major festivals around the world, for blue-chip advertisers, brands, and content publishers including: 20th Century Fox, JetBlue Airways, ASICS, The Weinstein Company, HBO, Belvedere Vodka, Armani Exchange, and many others. UGS is based in New York, and operates globally.
CORSO AGENCY (http://www.corsoagency.com)
Corso Agency is an experiential production and culture marketing company providing access to opportunity by creating authentic, immersive programs and experiences in music and entertainment to connect brands with consumers. Led by founder David Corso, the agency’s 34-member team produces high-profile activations for global brands and entertainment events, including “Stage 7” for 7UP, an immersive music destination and social media engagement at seven EDM festivals worldwide in partnership with DJ/producer Tiësto and Martin Garrix; Red Bull “Flight Deck,” an exclusive VIP-style multi-story MainStage GA viewing platform at Ultra Music Festival that was rolled out worldwide; “Heineken Domes,” groundbreaking, 360-degree, 3,000+ square foot domes that preempted movement across all major U.S. festivals, featuring 350 artist performances and hosting 500,000 attendees; “Heineken House at Ultra/Coachella,” a progressive, music-immersive nightclub and independent stage hosting live performances with 22,000+ guests each day; and Restoration Hardware’s “Gallery openings,” Villa-like luxury retail spaces with first-class productions.