THE OCTAGON® COMES TO MAINLAND CHINA FOR FIRST TIME
AS UFC® ANNOUNCES LIVE EVENT IN SHANGHAI
UFC FIGHT NIGHT SHANGHAI presented by General Tire is slated for November 25, 2017 at the Mercedes-Benz Arena
SHANGHAI, CHINA – UFC®, the world’s premier mixed martial arts (MMA) organization today announced its highly anticipated inaugural live event slated to take place at the Mercedes-Benz Arena, Shanghai on November 25, 2017. This landmark event presented by General Tire, official tire partner of the UFC in the Asia-Pacific region, will give Chinese fans the opportunity to experience the highest level of MMA competition, in an event packed with international and homegrown UFC stars. Fans can purchase early bird tickets from August 1.
“We are always asked when the UFC will be making its debut in mainland China,” UFC Senior Vice President of International and Content, Joe Carr said. “We are honored to confirm that Shanghai will be the home of the very first live UFC event in mainland China and to say that we are excited is an understatement. The entire organization is looking forward to making history this year.”
“We anticipate an exciting future in the China market and we look forward to teaming up with the UFC to bring General Tire customers the “Anywhere is Possible” spirit of adventure that speaks to UFC fans worldwide,” stated Mitchell Golledge, Head of Marketing Re PLT Tyres APAC.
“WME | IMG China is delighted to present UFC – the world’s most recognized MMA brand – to Chinese audiences this November,” remarked Michael Ma, WME | IMG China CEO. “MMA is developing rapidly in China and amassing a large fan base; this is an exciting first step to making the sport a mainstay here.”
Tickets for UFC Fight Night Shanghai presented by General Tire officially go on sale at 12:00 p.m. on August 1 through Damai.cn. Ticket categories including P1 RMB2,980, P2 RMB1,380, P3 RMB1,080, P4 RMB880, P5 RMB680, P6 RMB480, P7 RMB280. 3,000 early bird tickets at a 10% discount in selected P2-P7 categories will open to the public first between August 1 – 15. Full price general sales start from August 17.
In the months leading up to the event, top UFC athletes will be on hand to meet and interact with fans in Shanghai and other cities. The first UFC fighter tour with UFC featherweight champion Max Holloway will take place between August 3 – 4. Fans can also expect a packed schedule during fight week in late November, with appearances from guest fighters, community events and exclusive VIP Experiences.
More information on upcoming athlete tours and fight week activities will be announced soon via the UFC’s social platforms Wechat: UFC终极格斗锦标赛(ufcofficial) and Weibo: @UFC终极格斗冠军赛 and www.ufc.cn
For the latest card information please visit ufc.cn. All bouts are subject to change. Bouts will be confirmed as they become available.
Follow us on Weibo, Wechat, Youku, QQ, Facebook (UFC Asia), Twitter and Instagram (@ufc), and use our official hashtag: #UFCSHANGHAI
Source: SDNA 2014-2016*
UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. Acquired in 2016 by global sports, entertainment and fashion leader, WME | IMG, together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 163 countries and territories to more than 1.1 billion TV households worldwide in 35 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.
About WME | IMG China
WME | IMG China is a subsidiary of WME | IMG, a global leader in entertainment, sports and fashion operating in more than 30 countries. Formed through an investment group that includes Sequoia Capital China, Tencent, Fountain Vest Partners and Focus Media, WME | IMG China is focused on building upon WME | IMG’s longstanding presence in the region and advancing its growth across entertainment and sports.
About General Tire
The General Tire brand originated from Fort Mill, South Carolina in 1915 and owns the world’s largest tyre site in Uvalde, Texas. The brand is part of Continental Tires, a company of Germany-based Continental AG. For over a century, General Tire has been passionately committed to its core values of Performance, Reliability, and American Heritage. The brand offers consumers a wide range of tyre products, including high-performance tyres, passenger car tires and off-road tyres. General Tire strives to unleash the potential of every SUV, providing a fearless driving experience to adventure-loving APAC drivers – Anywhere is Possible with General Tire.