President & CEO, Matthew S. Levatich
“Cycles of Change: Retooling Business
for an Iconic Brand”
Moderator: Dana Arnett, CEO, VSA Partners
Why you should attend:
- Learn about Harley’s focus and the results of optimized manufacturing and design.
- Hear how Levatich contributed to the company’s 200% stock price increase.
- Gain strategy insights from the leader of this 112-year-old company.
An iconic American brand that sets the gold standard for customer loyalty and unrivaled products, the name Harley-Davidson is synonymous with great motorcycles and evokes images of freedom, independence and individuality.
In 2008, the Great Recession presented opportunities for Harley-Davidson to transform its business to be as lean, precise and well-designed as its products. Then-COO Matt Levatich was part of the visionary team that led the company’s efforts to develop a strong business strategy that positions Harley-Davidson to focus on a successful future consistent with its premium brand.
Today, Harley-Davidson boasts a robust consumer base and is driving demand for its products by attracting new customers while maintaining strong market share with current riders. On September 22, hear from Harley-Davidson’s newly minted CEO, Matt Levatich, who will share how this 112-year-old company is poised for an even brighter future, bringing the passion of Harley-Davidson to a new global generation.
Register Online Here.
See Detailed Program One-Sheet Here.