Calling All Muggles!
The Central West Coast Chapter of the Florida Public Relations Association
“Lightning Strikes Twice:
Harnessing the Power of a Global Communication Opportunity
at The Wizarding World of Harry Potter”
With Alyson Lundell of Universal Orlando Resort
February 15 Manatee Community Foundation
Sarasota, FL. The Central West Coast Chapter of the Florida Public Relations Association (CWC-FPRA) is hosting “Lightning Strikes Twice: Harnessing the Power of a Global Communication Opportunity at The Wizarding World of Harry Potter,” a presentation by Alyson Lundell, APR, CPRC, director of corporate communications for Universal Orlando Resort. The event is February 15, 11:30 a.m.-1 p.m., at Manatee Community Foundation, 2820 Manatee Avenue West, Bradenton. Tickets, which include a buffet lunch, are $25 for FPRA members; $35 for guests. To register, visit www.cwcfpra.com.
In 2010, Universal Orlando Resort opened the most spectacularly themed entertainment experience ever created, The Wizarding World of Harry Potter – Hogsmeade at Islands of Adventure. It was a once-in-a-lifetime global communication initiative that garnered unprecedented media coverage. But Universal Orlando never realized that lightning was about to strike twice with the expansion of The Wizarding World of Harry Potter—Diagon Alley at Universal Studios Florida. During this presentation, Alyson Lundell, APR, CPRC, the director of corporate communications for Universal Orlando Resort, will share insight into the challenges and opportunities they embraced when presented this incredible public relations opportunity for a second time.
“This presentation is sure to resonate with so many from the tourism industry in our area,” said Mischa Kirby, APR, president of the chapter. “We can all learn from the leaders in the communications field and find opportunities to adapt their knowledge to our own businesses.”
The Florida Public Relations Association is dedicated to developing public relations practitioners who, through ethical and standardized practices, enhance the public relations profession in Florida. The organization’s 16 professional and 12 student chapters provide professional development, networking and recognition opportunities for nearly 1,500 members across the state. FPRA is the nation’s oldest public relations organization, established by Lt. Col. John Dillin, APR, CPRC in 1938. For more information, visit www.fpra.org.