TELEMUNDO’S “CELIA” PREMIERE REACHES 2.38 MILLION TOTAL VIEWERS AND 926K ADULTS 18-49
The Drama Series Ranked as the #1 Program in its Time Period, Regardless of Language in Miami Among Total Viewers and Adults 18-49; also ranked as the #1 Spanish-language Program in its Time Period, Among Total Viewers and Adults 18-49 in New York
Miami, FL – October 14, 2015 – Last night’s premiere of TELEMUNDO’s new drama series “Celia” reached a cumulative audience of 2,375,000 total viewers and 926,000 adults 18-49, according to Nielsen. Inspired by the life of Celia Cruz, the series averaged 1,802,000 total viewers and 690,000 adults 18-49. Locally, the premiere ranked as the #1 program in its time period, regardless of language in Miami, among total viewers and adults 18-49, and also ranked as the #1 Spanish-language program in its time period, among total viewers and adults 18-49 in New York.
In a first-ever for TELEMUNDO, the initial three episodes of “Celia” were made available on digital platforms prior to the linear premiere. On Facebook, the first episode gathered a total of 993,238 views, while Video on Demand and Telemundo Now resulted in over 177,000 views with the first three episodes. On social media, promotion for the premiere reached 2.3 million global Facebook users.
Inspired by the life of the “Queen of Salsa” Celia Cruz, the drama series narrates the life and musical legacy of a woman who launched her career in the middle of the Cuban revolution, in an era when female singers didn’t have a place on a stage. Featuring a stellar cast including Jeimy Osorio and Modesto Lacén as the young Celia Cruz and Pedro Knight, with the introduction of Aymée Nuviola and Willie Denton playing the couple in their later years, “Celia” is a production of Fox Telecolombia and RCN licensed to TELEMUNDO. The series was directed by Victor Mallarino and Liliana Bocanegra, with Nelson Martínez as executive producer and a screenplay based on a script by Andrés Salgado and Paul Rodríguez.
Source: NPM, L+SD, 10/13/15, reach based on NPM fast program cume, 6+ min qualifier. NSI, Live+SD, 10/13/15, Ranking based on impressions for 8-9 pm ET/PT & 7-8 pm MT/CT among TEL, UNI, UMA, AZA, ETV, MMX, ABC, CBS, FOX, NBC & CW. Adobe Analytics, US Only; 10/13/15; Source: ListenFirst and Shareablee, 10/13/15. Adobe Analytics and YouTube Analytics, US Only; 9/18-10/13/15; Facebook Insights, Global; 10/13/15
TELEMUNDO, a division of NBCUniversal Telemundo Enterprises, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. TELEMUNDO’s multiple platforms include the TELEMUNDO Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 17 owned stations, which includes a full power station in Puerto Rico that reaches 99% of all TV households in that DMA, and broadcast and MVPD affiliates; TELEMUNDO Digital Media, which distributes TELEMUNDO’s original content across digital and emerging platforms including mobile devices and www.telemundo.com; and Telemundo Internacional, the international distribution arm which has positioned TELEMUNDO as the second largest provider of Spanish-language content worldwide by syndicating content to more than 120 countries in over 40 languages.