TELEMUNDO ANNOUNCES ITS FIRST-EVER SOCIAL MEDIA SUMMIT, #YOSOYELINFLUENCER
IN SUPPORT OF HIGHLY-ANTICIPATED REALITY COMPETITION SERIES, ‘YO SOY EL ARTISTA’ (I AM THE ARTIST)
Music Sensation Austin Mahone Added to Unprecedented Panel of 100 Top Influencers to Help Determine the Fate of Talented Contestants Vying to Move On Past the Audition Round
MIAMI – August 28, 2014 – Telemundo announced its first-ever social media influencer summit, dubbed #YoSoyelInfluencer, as part of the highly-anticipated reality series, “Yo Soy El Arista” (“I am the Artist”), premiering Sunday, September 14 at 8 pm/7c. The reality show will air simultaneously in the U.S. on Telemundo and throughout Latin America on the cable networks E! and Telemundo Internacional. In addition, the network announced that music sensation Austin Mahone will join the panel of 100 celebrated influencers who will help decide if the contestants will face the judges and the show’s host to advance past the audition round.
The show’s 100 social media influencers were selected from Latin America and the United States to be a part of the audition process based on their impact and following on Twitter, Facebook, YouTube, Instagram and Vine. Designed to actively engage the panel of influencers, the summit will leverage the unique expertise of those assembled as well as create a unique opportunity for dialogue on a wide variety of trends and issues in emerging media.
The summit, to be held September 3-4 at Universal Studios Florida during taping of the two-day audition process, is organized in partnership with LatinWe, owners of the #1 Hispanic YouTube channel. It will be anchored by morning panels and sessions on a wide range of relevant topics, from navigating intellectual property rights to practical insights on how to monetize social networks. Featured guest speakers include top social media celebrities, executives from Twitter, Facebook and YouTube, as well as Telemundo personalities, recording artists and more.
“These young social media stars will play a crucial role in determining who will take home the top prize and potentially become the world’s next great performing artist,” said Peter Blacker, Executive Vice President of Digital and Emerging Business, Telemundo. “In return, we wanted to develop a first of its kind summit, gathering all of these voices together, providing an inspiring forum that could assist them in advancing their own careers and enhancing their already-impressive online profiles.”
Mahone, who boasts over 6.5 million Twitter followers and kicked off his summer tour last month, joins the illustrious list of previously announced influencers, whose social videos and posts on topics as varied as food, music, technology, popular culture and fashion have earned them a seat at the event. Also among the group of influencers is YuYa Mariand Castrejon, who reaches over 200 million followers on her combined social media platforms.
Telemundo and Reset TV of Spain joined forces to own, develop, produce and internationally distribute this reality series and its format based on an original concept from the founders of Reset TV, Toni Cruz and Josep Maria Mainat, creators of the successful entertainment formats as “The Martian Chronicles” and “Mira Quién Baila Idol,” among others.
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Telemundo, part of Hispanic Enterprises and Content, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 16 owned stations, broadcast and MVPD affiliates; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
About Telemundo Internacional:
Telemundo Internacional, a division of NBCUniversal’s Hispanic Enterprises and Content, is the international syndication and distribution arm of the US-based Telemundo and mun2 networks, as well as other leading content producers around the world. Its international assets include the pay TV channel Telemundo Internacional, which has distribution in more than 20 countries in Latin America, and the Telemundo channel in Africa, which offers content dubbed in English and Portuguese to more than 48 countries in the region. With a content portfolio including original telenovelas, series, specials, variety and music shows, as well as fiction and entertainment formats, Telemundo Internacional has become the world’s second largest distributor of Spanish language content, reaching more than 120 countries with more than 200 programming slots dubbed and subtitled into more than 40 languages, registering a total of 56,000 programming hours outside the United States and Puerto Rico.
E! is an entertainment brand dedicated 24/7 to the world of showbiz and pop culture of Hollywood and Latin America, which transcends the TV screen to thrill and inspire those passionate about the fashion, humor, music and lifestyle of today. It is the meeting point between celebrities and their fans, the connection platform that ignites the social conversation through fascinating stories about unique characters.