Sarasota County featured in Chicago train car branding
Visit Sarasota County again partners with Visit Florida to wrap train cars with stunning imagery in the Chicago market
SARASOTA, Fla. -January 21, 2015 – For a second consecutive year, Visit Sarasota County (VSC) is sharing images of warmth and beauty to potential visitors in chilly Chicago. The campaign kicked off on January 12 and will run through March 22, 2015. The special advertising is part of a cooperative program with Visit Florida. VSC then offered the advertising space to VSC partners to subsidize the cost to VSC.
Visit Florida provided the opportunity to wrap the interior walls several train cars on the Chicago Blue Line that runs 24-hours, seven days a week. It takes passengers between O’Hare and northwest Chicago. United Airlines operates a nonstop flight between O’Hare and Sarasota Bradenton International Airport.
“The response we had from the advertising last year was impressive,” says Virginia Haley, President of Visit Sarasota County. “Penetrating the Chicago market paid off. Our research shows that our Midwest visitation was up 9.3% in January through March 2014 over the same period in 2013. We couldn’t pass up the opportunity again this year.”
VSC wrapped the inside of a train car with stunning imagery of our beaches, accommodates and attractions. Hotel Indigo, Sarasota Ballet, Hyatt Regency Sarasota, Marietta Museum of Art & Whimsy, Sarasota Bradenton International Airport, Sarasota Opera and The Marie Selby Botanical Gardens participated in the co-operative advertising opportunity this year. The exterior of the train cars showcase imagery and logos from Visit Florida as well as the VSC logo.
The train car advertising is complimented by print ads in the Chicago Tribune, TV spots on local networks and cable channels and new this year, advertising in 2,500 area taxis.
For more information or for general information about visiting Sarasota County go to www.visitsarasota.org.
About Sarasota County
Located on Southwest Florida’s Gulf Coast, Sarasota County offers a vibrant arts and cultural scene, a diverse array of culinary experiences and a variety of opportunities to take advantage of the clear waters and the great outdoors. Sarasota County provides the quintessential, laid-back beach getaway with numerous sprawling, white-sand beaches, including Siesta Key Beach, named “America’s Best Beach” in 2011 by Stephen Leatherman, aka, Dr. Beach. Dubbed “Home of the American Circus,” Sarasota County served as the headquarters for the Ringling Brothers, Barnum & Bailey Circus for 75 years, and visitors can experience its unique circus heritage first-hand by following the circus trail or catching a performance by one of two local circus companies. For more information on visiting Sarasota County, visit www.visitsarasota.org or call (800) 522-9799.
Visit Sarasota County
1777 Main Street, Suite 302
Sarasota, FL 34236
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