Private Hell, the New York City-based apparel company, is thrilled to announce its new line

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Private Hell Apparel

Launches New Line

Learn more at

Check Out The Video Look Book Here:

APRIL 15, 2015 – NEW YORK, NY – Private Hell, the New York City-based apparel company, is thrilled to announce its new line! Private Hell is a unisex brand with a clean and bold approach to apparel design, with the initial line featuring the brand’s insignia; a play on the “Don’t Tread on Me” snake that is featured prominently on t-shirts, hats, leggings and sweatshirts throughout the range. Head here to watch the video look book for Private Hell’s newest line of apparel: To shop the new line, please visit:

Private Hell apparel is also now available to purchase through Karmaloop, here:

With brand owner Travis Reilly‘s long-standing history immersed in the arts community and involvement in the Long Island hardcore band, This Is Hell, Private Hell’s mission includes giving support to the art community both local and further afield in various capacities. These include commissioned pieces by independent artists and also to supporting musicians the world over.

I wanted to develop a brand that was more than just a clothing company. I have learned over the years how the arts community can work together to create a lifestyle, a brand; and that is what I plan to accomplish with Private Hell,” says Reilly.

“It was important for me to create more than a logo, but to create a signature; something that people would immediately recognize as Private Hell and to be able to associate with,” Reilly continues. “My hope is for Private Hell to become a community of it’s own–a group of people with common interests and a way for people to relate to each other-in the same way that a flag can have that effect.”

The Private Hell brand has been worn and seen on celebrities including WWE superstars Seth Rollins, Paige, Summer Rae, Corey Graves, and Alicia Fox, as well as musicians Kellin Quinn (Sleeping With Sirens), Vic Fuentes (Pierce The Veil), Stix Zadinia (Steel Panther), Jordan Buckley (Every Time I Die), Sam Carter (Architects), and Anthony Raneri (Bayside).

For more information on Private Hell, please visit:






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