NORWEGIAN CRUISE LINE REVEALS ENHANCED LATITUDES REWARDS PROGRAM FOR LOYAL GUESTS
Program benefits include more rewards, enhanced onboard benefits and greater exclusivity with two new status tiers
MIAMI – January 27, 2017 – Norwegian Cruise Line today unveiled the line’s enhanced loyalty program, Latitudes Rewards. Featuring exciting new benefits at all tier levels to make guests’ cruising experience with Norwegian even more rewarding, the new program will be available for all cruises beginning on February 3, 2017.
Highlights of the new program include enhanced benefits across all tiers and the addition of two new elite tier levels for the most frequent cruisers: Platinum Plus, for guests who have earned 175 points and above, and Ambassador, for guests earning a minimum of 700 points. These new elite tiers reward Norwegian’s most loyal cruisers with never-before-offered benefits, including dinner with the ship’s officers for Platinum Plus and Ambassador, and a complimentary seven-day cruise for Ambassador. New complimentary benefits include a bottle of sparkling wine for all Latitudes Rewards guests, shore excursion discounts for Silver members and above, bottled water for Gold members and above, free internet minutes and much more. All Latitudes Rewards guests receive priority check-in, key card recognition and enhanced onboard discounts.
“At Norwegian Cruise Line, we value our loyal guests and want to provide an aspirational and meaningful rewards program,” said Meg Lee, Chief Marketing Officer for Norwegian Cruise Line. “We have listened to our guests’ feedback and have enriched our Latitudes Rewards program to better recognize our loyal guests with more valuable onboard amenities and additional tier levels that provide exclusive offers, including a complimentary cruise for our most frequent guests.”
To make it easy for guests to receive special loyalty offers and onboard benefits, all guests 18 years of age or older are automatically enrolled in the Latitudes Rewards program after their first cruise. With the enhanced rewards program, guests will continue to earn one point per cruise night and an additional point per night if they book in a Suite or in The Haven™ or with a Latitudes Insider offer.
Latitudes Rewards members can check their rewards points balance and tier status by logging onto their My NCL account. For a full list of all benefits for each tier level, as well as more information, visit http://www.ncl.com/latitudes-rewards-program-enhancements. To book a cruise with Norwegian, contact a travel professional, call Norwegian at 888-NCL-CRUISE (625-2784), or visit www.ncl.com.
About Norwegian Cruise Line
Norwegian Cruise Line is the innovator in cruise travel with a 50-year history of breaking the boundaries of traditional cruising. Most notably, Norwegian revolutionized the cruise industry by offering guests the freedom and flexibility to design their ideal cruise vacation on their schedule. Today, Norwegian invites guests to “Feel Free” to explore the world on one of 14 purpose-built ships, providing guests the opportunity to enjoy a relaxed, resort style cruise vacation on some of the newest and most contemporary ships at sea.
Recently, the line was named “Europe’s Leading Cruise Line” for the ninth consecutive year, as well as “Caribbean’s Leading Cruise Line” for the third time and “World’s Leading Large Ship Cruise Line” for the fifth straight year by the World Travel Awards.
For further information on Norwegian Cruise Line visit www.ncl.com; contact us in the U.S. and Canada at 888-NCL-CRUISE (625-2784); or follow us on the following social channels for the latest company news & exclusive content: Facebook, Instagram and Youtube: @NorwegianCruiseLine; Twitter, Periscope and Snapchat: @CruiseNorwegian; and WeChat: @gonclcn