Nielsen Newswire: Multicultural Consumers are Shaping the Future of Music; Taiwan’s ‘Generation Z’

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NIELSEN NEWSWIRE
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August 14, 2014
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All Ears: Multicultural Consumers Are Shaping the Future of Music
African-Americans, Asian-Americans and Hispanics—the “Multicultural” consumers—are taking the music industry by storm. And companies that wish to understand the future of music need to pay close attention to this growing demographic’s consumer habits.

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  MEDIA AND ENTERTAINMENT
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Passenger is in the Driver’s Seat
Music and data live in two different universes, but they actually have more in common with one another than you might think. And when data and music come together, the impact can be momentous. Click here to watch 
  MEDIA AND ENTERTAINMENT
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First Online Ad Insights Will Help Canadian Marketers Yield Better Results
Internet use among Canadians is high and growing. According to a 2012 eMarketer report, Canada had the highest level of online engagement in the world that year, as 77 percent of its population was engaging online. With such heavy Internet use, it’s essential that advertisers understand the impact of their online campaigns. Click here to read more
  BLOG
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Uncommon Sense: Getting Ready for Taiwan’s ‘Generation Z’
The difference between Baby Boomers and Generation Z is an important topic in Taiwan. Of a total Taiwanese population of 23 million, Boomers represent 5 million, and Generation Z represents 3 million. The Boomers are passing out of their high-spending years, while Generation Z head toward theirs—important insight for those who want to get ahead of the curve.Click here to read more
  CONSUMER
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Generations On Tap: Beverage Alcohol Purchases Vary By Age Group
Beverage alcohol sales have increased in volume and value over the last 12 months. But what’s on tap? A recent Nielsen survey shows it depends on your age. While beverage preferences vary by generation, one thing is clear: Americans of all ages love to relax and unwind with a delicious drink. Click here to read more
  CONSUMER
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Innovation or Renovation: What Really Fuels Growth in India?
It’s the classic marketer’s dilemma—do I introduce a new variant or simply re-launch an existing brand? Take a look at which of these two approaches tend to drive better outcomes in the Indian market. Click here to read more
  ONLINE
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Online Grocery Retailing in Australia: Trend Predictions for 2017
Major trends over the next three years, such as retail convergence, the influence of digital and social media, shifting consumer demographics, and ethnicities and media fragmentation will collide to create an Australian retail landscape in 2017 that is vastly different to the current environment. Click here to read more
  CONSUMER
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Giving Farmers a Reason to Care: Creating Extraordinary Customer Centricity in New Zealand
What if you discovered your market share has been stagnant for 30 years, and you need to do something drastic to build the business? This was the challenge Farmers Mutual Group faced in New Zealand. The rural insurance provider had been applying the same tactics and keeping clients for many years. So how did it turn the tables? Click here to read more
  WEBINARS AND EVENTS
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thumbnail UPCOMING WEBINAR | On Air Makes Way for On-Screen: Meet Tomorrow’s Southeast Asian Media Consumer

Date: Wednesday, September 3, 2014
Time: 2:00 PM (Singapore time)
Duration: 1 hour
Cost: Complimentary
Speakers:

  • Nancy Jaffe, Southeast Asia Cross-Platform Leader, Nielsen
  • Byron Munson, Asia Pacific Regional Director, Videology

Join Nielsen to discover the latest trends in media consumption in Southeast Asia, from video on demand (VOD) to social TV, and how to leverage these trends to ensure you deliver the right message on the right screen at the right time.

Register here

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