Nielsen Newswire: Emerging Mobile Trends; Brands Finding Facebook Success; Big Data Banking

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NIELSEN NEWSWIRE
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August 7, 2014
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Emerging Trends in Mobile and What They Mean For Your Business
There’s no question that mobile is here to stay. Just look at smartphone penetration, which stands at 70% in the U.S. But despite the exponentially growing role of mobile in peoples’ everyday lives, ad spend isn’t keeping pace. What needs to happen to move things forward?

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  ONLINE
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What New Zealand Brands Are Succeeding on Facebook?
While some measure success on the number of their Facebook fans, latest insights highlight how a brand’s social media campaign can resonate with its audience by measuring the number of people visiting the page. Click here to read more
  CONSUMER
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Nielsen TV: Making Big Data Work in Financial Services
Big data is a big buzz phrase these days, but not so much in the finance arena. That’s because banks and other financial firms have always been big on consumer data. Traditionally, however, that information has existed in functional or product silos. So how can the financial services sector use big data more holistically? Click here to watch
  MEDIA AND ENTERTAINMENT
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Living Social: How Second Screens Are Helping TV Make Fans
With tablets, smartphones and laptops at their side, TV viewers can follow their favorite shows, share content and connect with fellow fans before, during and after a program. As a result, the social TV phenomenon is not only affecting the consumer TV experience and program development, but also proving to be a valuable opportunity for advertisers to tap into and leverage the momentum of social conversations. Click here to read more
  CONSUMER
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India Rising: the Country Reclaims Top Consumer Confidence Score
Consumer confidence in India increased seven index points to 128 in the second quarter, bumping the country up to the top spot among the 60 countries measured in Nielsen’s Global Survey of Consumer Confidence and Spending Intentions. The latest increase surpasses Indonesia (123), which previously held the top spot for five consecutive quarters. Click here to read more
  INNOVATION
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Adding a Touch of Salt: New Product Testing to Maximize Launch Success
Special K is an iconic brand with a strong following in Australia—it exists to nourish every woman’s journey to her own best self. But what if a new savory snack version was introduced? Would Australian consumers enjoy it and buy the product? Click here to read more
  WEBINARS AND EVENTS
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thumbnail RECENT WEBINAR | Innovation Inversion: From 85% Misses to 85% Hits

This webinar shares stories from the 2014 U.S. Breakthrough Innovation winners—whose offerings were in the top 3 percent of all launches—to show you how inverting the success rate numbers is doable…for every company, in any category, at any time. This session discusses how innovation is far more science than magic. You’ll learn the principles and practices that enable consistent success, fuel sustained growth, and increase organizational confidence.

Guest Presenter: Pat McGauley, VP Innovation, Anheuser-Busch InBev

Download the full webinar here

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