By Diane DiResta
New Yorkers were in an Empire State of Mind on May 24th. A group gathered at the Empire State Building to participate in a red lighting ceremony with model and actress, Naomi Campbell to celebrate Red Nose Day. Red Nose Day is a national event to raise money and awareness for children in need – here in the US and globally. Along with Ms. Campbell were Terry Mills, VP Partnerships of Red Nose Day and representatives from Red Nose Day partner-NBC, Walgreens and M&M’s.
Audrey Pass, Chief Marketing Officer of Empire State Realty Trust, kicked off the ceremony at noon which was held on the 86th floor observatory. Terry Mills also took to the podium to make a few opening remarks. Naomi Campbell entered the room in a white pants suit to the sound of flashing lights and cameras. After her brief remarks, Ms Campbell was presented with a statue of the Empire State Building to commemorate the day and for participating in the lighting ceremony. Etched on the statue were the words Comic Relief.
She was met with cheers from the press as she lit a model of the Empire State Building with a red light. Ms Campbell displayed a playful air as she put on her red nose and posed for photographs. A photo opportunity followed after the lighting ceremony which was by invitation only. The ceremony culminated in a primetime TV event on NBC. The Red Nose Day Special, broadcast live from Los Angeles 9-11 p.m. ET. The star-studded night featured hilarious comedy and incredible music performances from Hollywood’s biggest stars as they joined the FUN-raising for an awesome cause.
About Red Nose Day
Red Nose Day (rednoseday.org) is a fundraising campaign run by the non-profit organization Comic Relief Inc.(comicrelief.org), a registered 501(c)(3) public charity. Red Nose Day has raised over $1 billion globally in the last 25 years, and in the UK has become a cultural phenomenon where people across the country come together to have fun, raise money and change lives. Red Nose Day launched in the U.S. in 2015, dedicated to raising money to help children who are most in need, both in the U.S. and in some of the poorest communities in the world. Last year it benefited children and young people in all 50 states and in 15 countries internationally.
Red Nose Day returns this year on Thursday May 26, 2016. The day’s events will culminate in a two-hour live primetime TV special on NBC at 9 p.m. ET, featuring the biggest stars across comedy, music, TV and film. Funds raised go to the Red Nose Day Fund which distributes the money through programs to keep children and young people safe, healthy and educated. Comic Relief Inc. in the US and Comic Relief UK are independent sister organizations that are joined by their shared vision of a just world, free from poverty and the mission to drive positive change through the power of entertainment.
About the Empire State Building
Soaring 1,454 feet above Midtown Manhattan (from base to antenna), the Empire State Building, owned by Empire State Realty Trust, Inc., is the “World’s Most Famous Building.” With new investments in energy efficiency, infrastructure, public areas and amenities, the Empire State Building has attracted first-rate tenants in a diverse array of industries from around the world. The skyscraper’s robust broadcasting technology supports all major television and FM radio stations in the New York metropolitan market. The Empire State Building was named America’s favorite building in a poll conducted by the American Institute of Architects, and the Empire State Building Observatory is one of the world’s most beloved attractions as the region’s #1 tourist destination. For more information on the Empire State Building, please visit www.empirestatebuilding.com, www.facebook.com/empirestatebuilding, @EmpireStateBldg, www.instagram.com/empirestatebldg, www.youtube.com/esbnyc or www.pinterest.com/empirestatebldg/.
About Empire State Realty Trust
Empire State Realty Trust, Inc. (NYSE: ESRT), a leading real estate investment trust (REIT), owns, manages, operates, acquires and repositions office and retail properties in Manhattan and the greater New York metropolitan area, including the Empire State Building, the world’s most famous building. Headquartered in New York, New York, the Company’s office and retail portfolio covers 10.1 million rentable square feet, as of September 30, 2015, consisting of 9.4 million rentable square feet in 14 office properties, including nine in Manhattan, three in Fairfield County, Connecticut and two in Westchester County, New York; and approximately 720,000 rentable square feet in the retail portfolio.
WHO: Naomi Campbell, Model and Actress
Terry Mills, VP Partnerships of Red Nose Day
Representatives from key Red Nose Day partners: NBC, Walgreens and M&M’S.
WHAT: Naomi Campbell, Terry Mills and key representatives from Red Nose Day partners will participate in the ceremonial lighting of the Empire State Building in red to celebrate Red Nose Day, a national event to raise money and awareness for kids in need – here in the US and around the world. The lighting starts the countdown to Red Nose Day on Thursday, May 26, which will culminate in a primetime TV event on NBC, The Red Nose Day Special, broadcast live from Los Angeles (9-11 p.m. ET). The star-studded night will feature hilarious comedy and incredible music performances from Hollywood’s biggest stars as they join the FUN-raising for an awesome cause.
WHERE: Empire State Building
350 Fifth Avenue between 33rd and 34th Streets
Following ceremony, photo opportunity to take place on 86th Floor Observatory