LATIN MUSIC SUPERSTAR OLGA TAÑON COMES TO TELEMUNDO AS SCHOOL DIRECTOR AND JUDGE OF THE NETWORK’S MEGA-REALITY “YO SOY EL ARTISTA” (I’M THE ARTIST)
MIAMI – August 4, 2014 – Telemundo is pleased to announce Latin music icon, Olga Tañon will serve as School Director and Judge of the mega-reality music competition, “Yo Soy El Artista,” slated to premiere in September. Winner of numerous Grammy and Billboard awards, Olga is one of the most popular artists in Latin America, Spain and the United States. The Puerto Rican singer will oversee the School where all contestants will live together, in addition to her role as one of the celebrity and expert judges. With castings completed across major cities in the U.S. and Puerto Rico, “Yo Soy el Artista” will feature talented contestants who have to sing, dance and demonstrate star quality and showmanship, in an intense 13-week competition where the winner will be named the ultimate true “Artist.”
“I am thrilled to join ‘Yo Soy el Artista’ and be part of the panel in charge of selecting the next Latin superstar,” commented Olga. “It is a great honor to discover and help develop talented young artists who have the unique opportunity to be one of the next icons in the entertainment world.”
“Without a doubt, Olga Tañon is ideal to not only be a judge but also the School Director” statedMaria Lopez-Alvarez, SVP of Reality Programming at Telemundo. ”Her music career, tenacity, stage presence and discipline combined with her talent and charisma, make her one of the few artists that has been able to grow in different music genres, including merengue, ballads, pop and salsa.”
Since her first solo album in 1992, Olga Tañon who is also known as “La Mujer de Fuego” (Woman of Fire), has sold millions of albums around the world. She has become a five time Grammy award winner and the maximum recipient of “Premio Lo Nuestro” awards by any artist. With her powerful voice and stage presence, Olga has earned standing ovations from audiences all around the world from her native Puerto Rico to Latin America, Spain and the United States, positioning herself as one of the most popular Latin artists in the industry.
Telemundo and Spain’s Reset TV partnered to jointly own, develop, produce and distribute internationally, this reality competition series based on an original concept from Reset TV founders, Toni Cruz and Josep Maria Mainat, the creators of popular entertainment formats such as Cronicas Marcianas (Martian Chronicles), Mira Quien Baila (Look Who’s Dancing) and Operacion Triunfo (Star Academy), among others.
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Telemundo, a division of NBCUniversal Hispanic Enterprises and Content, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 16 owned stations, broadcast and MVPD affiliates; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices and www.telemundo.com; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.