“La Patrona” Exceeds Several English-Language Broadcast Programs Among Adults 18-49, Up +74% Versus Premiere Week
MIAMI – March 4, 2013 – On the heels of the network’s best February performance in history, Telemundo Media announced today its best Monday-Friday primetime average this season among total viewers (more than 1.6 million) for the week of February 25th, according to Nielsen. The network also earned the highest rated weekly average this season among adults 18-49 (868k) for Monday-Friday primetime programming, also its highest average since the week of May 23, 2011.
The period was boosted by the growing success of “La Patrona,” starring Aracely Arámbula, Jorge Luis Pila and Christian Bach, outperformed its premiere week by 61% with just over 2.4 million total viewers and 74% with 1,359,000 in the coveted adults 18-49 demo. On Thursday February 28th, “La Patrona” out-delivered ABC’s entire primetime programming schedule from 8:30pm- 11pm EST with 1.36 million viewers among adults 18-49.. To finish off the week, “La Patrona” delivery of 1.28 million adults 18-49 on Friday night out delivered CBS’ “Blue Bloods” at 9pm and 10pm and Fox’s “Touch”.
La Patrona” tells the story of Gabriela Suarez (Aracely Arámbula), the only woman working in a mine in a beautiful Mexicantown called San Pedro del Oro. Due to unexpected circumstances in life, Gabriela meets Alejandro Beltrán (Jorge Luis Pila), the oldest son of Antonia Guerra (Christian Bach), better known as “La Patrona.” Gabriela lives a romance with Alejandro that several people will oppose, including Antonia, who willbecome her number one enemy fighting both for her son’s love and her right to become “La Patrona.”
Source: The Nielsen Company, NPM, Live+Same Day, 2/25/13-3/1/13, M-F prime based on 7-11pm strict daypart.
ABOUT TELEMUNDO MEDIA
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for young Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, http://www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.