In less than a week, Adele‘s debut of her new single reached a milestone it takes most major music videos months to achieve. “Hello” crossed 100 million views in just five days, making it the fastest video to reach it in 2015. It’s the second-fastest video ever to hit that mark, trailing only “Gentleman,” PSY’s 2013 follow up to the global smash hit “Gangnam Style,” which did it in four.
Adele – Hello
Four of the five quickest videos to cross that threshold are from female artists. Miley Cyrus’ “Wrecking Ball,” Shakira and Rihanna’s “Can’t Remember to Forget You,” and Nicki Minaj’s “Anaconda” all saw explosive viewership for their much-discussed releases.
The 100 million-view mark was famously first crossed by another female singer, Avril Lavigne, whose original video for “Girlfriend” crossed in 2008.
Adele’s earlier singles took longer to hit 100 million, and the explosive speed at which her latest release took off speaks to the scale of the audience of fans she’s developed since.
The numbers here also speak to the global fanbase Adele has acquired. Over the weekend, “Hello” was the most-viewed video in 92 different countries ranging from Brazil, Greece, South Africa, France, Canada, Singapore, and the United Arab Emirates.