Disney Channel’s Premiere of Disney’s “Frozen” and Preview of Original Comedy Series “Stuck in the Middle” are Week’s Top 2 TV Telecasts Among Targeted Kids 2-11 and Kids 6-11 Demographics

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Live + 3 Ratings for Sunday, February 14, 2016

Disney Channel’s Premiere of Disney’s “Frozen” and Preview of Original Comedy Series “Stuck in the Middle” are Week’s Top 2 TV Telecasts

Among Targeted Kids 2-11 and Kids 6-11 Demographics

Disney Channel

Based on Live + 3 DVR viewing, the basic cable premiere of Disney’s “Frozen” (7:00–8:45 p.m. EST) and special sneak peek of upcoming original comedy seriesStuck in the Middle” (8:45–9:15 p.m. EST) were the week’s Top 2 TV telecasts among target Kids 2-11 and Kids 6-11 demographics and the Top 2 telecasts across kid cable TV networks in Total Viewers and Adults 18-49.

Additionally, for 2016 to date, “Frozen” and “Stuck in the Middlerank among the Top 5 cable TV telecasts in Kids 2-11(#2/#4) and Kids 6-11 (#5/#4).

P2+

Program Net

Date

Start

Dur

000s

FROZEN DISNEY CHANNEL

02/14/16

7:00 PM

105

4,450

STUCK IN THE MIDDLE DISNEY CHANNEL

02/14/16

8:45 PM

30

3,067

Kids 2 – 11

Program Net

Date

Start

Dur

US AA

000s

FROZEN DISNEY CHANNEL

02/14/16

7:00 PM

105

4.5

1,765

STUCK IN THE MIDDLE DISNEY CHANNEL

02/14/16

8:45 PM

30

4.1

1,583

Kids 6 – 11

Program Net

Date

Start

Dur

US AA

000s

STUCK IN THE MIDDLE DISNEY CHANNEL

02/14/16

8:45 PM

30

5.2

1,230

FROZEN DISNEY CHANNEL

02/14/16

7:00 PM

105

4.8

1,125

A18 – 49

Program Net

Date

Start

Dur

US AA

000s

FROZEN DISNEY CHANNEL

02/14/16

7:00 PM

105

1.2

1,475

STUCK IN THE MIDDLE DISNEY CHANNEL

02/14/16

8:45 PM

30

0.6

773

  • In Live + 3 versus Live + Same Day, “Frozen” built by solid margins across the board including by +15% in Total Viewers (4.5 million vs. 3.9 million), by +20% in Kids 2-11 (1.8 million vs. 1.5 million), by +10% in Kids 6-11 (1.1 million vs. 1.0 million) and by 15% in Adults 18-49 (1.5 million vs. 1.3 million).

  • In Live + 3 versus Live + Same Day, “Stuck in the Middle” grew by solid margins across the board including by +11% in Total Viewers (3.1 million vs. 2.8 million), by +14% in Kids 2-11 (1.6 million vs. 1.4 million) and by +9% in Kids 6-11 (1.2 million vs. 1.1 million).

Source: NTI, 2/14/16, U.S. ratings, Live + 3 and Live + Same Day.

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