DIRECTV AND PEPSI TEAM UP TO HOST THE ULTIMATE FAN EXPERIENCE LEADING UP TO THE BIG GAME; Fans to enjoy three days of one-of-a-kind experience of music, art and technology at San Francisco’s Pier 70 featuring performances by Dave Matthews Band, Pharrell Williams and More; Tickets on sale December 11 at

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Fans to enjoy three days of one-of-a-kind experience of music, art and technology at San Francisco’s Pier 70 featuring performances by Dave Matthews Band, Pharrell Williams and More; Tickets on sale December 11 at


DALLAS and Purchase, NY – December 7, 2015  DIRECTV, now part of the AT&T family, and Pepsi today announced that they will join forces in San Francisco leading up to Super Bowl 50 to bring fans an unforgettable weekend of music, technology and art around the biggest sporting event of the year.


DIRECTV, long known for hosting the must-attend events of Super Bowl weekend, and Pepsi, a pop culture leader in sports and music, will provide fans with the ultimate experience at San Francisco’s Pier 70, when they host three nights of live concert performances featuring Dave Matthews Band, Pharrell and more. Guests will be able to experience the week’s offerings including exclusive DJ sets and nightly performances by some of the top artists in music. The innovative and premium space will be designed specifically for never-before-seen fan engagement and features state-of-the-art sound systems, unique artistic designs and projection-mapped photo walls for an immersive social media experience.


Artists performing each night include:


DIRECTV and Pepsi Super Thursday Night, February 4: Dave Matthews Band

Pepsi Friday Night Live, February 5: Pharrell Williams

DIRECTV Super Saturday Night Co-Hosted by Mark Cuban’s AXS TV, February 6: To Be Announced at a Later Date


“DIRECTV has had a significant presence at Super Bowl weekend for the last 10 years with A-list parties and the hottest performing music artists around, and this year will be no different,” said Brad Bentley, Executive Vice President & CMO at AT&T, Entertainment Group. “We are excited to celebrate Super Bowl 50 in the ‘City by the Bay’ and to partner with an iconic brand like Pepsi to brings fans this incredible opportunity.”


“Since Super Bowl 50 is such a historic occasion, we wanted to create a disruptive and engaging experience that would match our customers’ excitement for the big game,” said Adam Harter, Vice President, Cultural Connections, PepsiCo. ”Pepsi and DIRECTV are both respected for providing premier entertainment for fans, serving up unique pop culture moments around the Super Bowl. This partnership will be an organic way of bringing our collective vision to life.”


Ticket prices start at $75.00 and will go on sale on December 11, 2015 starting at 9:00 A.M at, Ticketmaster outlets or charge by phone at 1-800-745-3000.


Sponsors of the three day event include SHOWTIME, Miller Lite and JETLUX.




1 AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.


About AT&T

AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, mobile, high speed Internet and voice services. We’re the world’s largest provider of pay TV. We have TV customers in the U.S. and 11 Latin American countries. In the U.S., our wireless network has the nation’s strongest 4G LTE signal and most reliable 4G LTE. We offer the best global coverage of any U.S. wireless provider*. And we help businesses worldwide serve their customers better with our mobility and highly secure cloud solutions.


Additional information about AT&T products and services is available at Follow our news on Twitter at @ATT, on Facebook at and YouTube at

© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Signal strength and reliability claims based on nationwide carriers’ 4G LTE. Signal strength claim based ONLY on avg. 4G LTE signal strength. 4G LTE not available everywhere.


*Global coverage claim based on offering discounted voice and data roaming; LTE roaming; voice roaming; and world-capable smartphone and tablets in more countries than any other U.S. based carrier. International service required.  Coverage not available in all areas. Coverage may vary per country and be limited/restricted in some countries.


About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.


At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit


About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit

SOURCE: Live Nation Entertainment


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