Brad Paisley joins diageo – guinness usa to design
limited edition t-shirt to benefit
The Leary firefighters foundation
Available for Sale now Through March 17
NASHVILLE, Tenn. (February 19, 2015) – Country superstar Brad Paisley has teamed with Diageo – Guinness USA in its quest to raise $1 million by St. Patrick’s Day 2015 in support of local firefighters across the country. The fundraising initiative will benefit The Leary Firefighters Foundation (LFF) by releasing a series of limited-edition, firefighter inspired t-shirts, one of which is designed in collaboration with Paisley, as a tribute to firefighters everywhere. Paisley comes from a family of firefighters including his father and brother-in-law who have loyally served their communities. With strong roots to the firefighter community and a long history of supporting these men and women, Paisley makes a perfect addition to the Guinness brand’s St. Patrick’s Day 2015 fundraising initiative.
“My father was a volunteer firefighter and showed me at an early age the sacrifices made every day by firefighters and how important what they do is to their communities,” said Paisley. “I’m so excited to be a part of the Guinness initiative knowing their work with The LFF has such an impact on the safety, effectiveness and overall lives of firefighters.”
From now until St. Patrick’s Day, t-shirts will be available for a $20 donation through more than 1,700 in-bar events held across the country and at GuinnessGivesBack.com – the online hub for all philanthropic efforts surrounding the Guinness brand’s commitment to local firefighters. All net proceeds from the sale of each t-shirt will go towards The LFF to provide the much needed funding and resources for fire departments nationwide to receive equipment, technology and training necessary for the continued health and well-being of firefighters.
About The Leary Firefighters Foundation
The Leary Firefighters Foundation (LFF) provides funding and resources for fire departments to get the best available equipment, technology and training necessary for the health and safety of firefighters and in turn, the public they serve. Founded in 2000 by actor Denis Leary in response to the 1999 Cold Storage Warehouse fire tragedy in his native Worcester, Massachusetts, LFF has raised more than $10 million for first responders in Worcester, Boston, New York, New Jersey and New Orleans. The Leary Firefighter Foundation is a 501(c)(3) nonprofit organization as designated by the Internal Revenue Code. Please visit us at www.learyfirefighters.org.