CARTER BROKAW NAMED IHEARTMEDIA’S
PRESIDENT, DIGITAL REVENUE STRATEGY
NEW YORK, N.Y. July 7, 2015 iHeartMedia announced today that Carter Brokaw will join the company as its President of Digital Revenue Strategy, effective immediately. Brokaw joins iHeartMedia from Guardian News and Media and will report to Tim Castelli, President of National Sales, Marketing and Partnerships.
In his new role, Brokaw will oversee iHeartMedia’s digital sales efforts driving digital revenue through new and existing sales channels as well as developing new digital revenue strategies for iHeartMedia. He will be responsible for leveraging iHeartMedia’s unique digital assets and massive reach, including more than 858 streaming radio stations and websites; 70 million registered users on iHeartRadio; 600 million app downloads; 87 million monthly digital uniques; and more than 75 million social media users across its network to implement a vast array of digital integrated media packages for the company’s national advertising partners. Additionally, Brokaw will support local digital selling activities and collaborate with iHeartMedia’s marketing, technology, field sales, revenue management and national integrated sales groups.
Brokaw will work closely with Brian Kaminsky, iHeartMedia’s President of Programmatic and Data Operations, to take to market iHeartMedia’s first-of-its-kind programmatic, real-time ad buying platform launched earlier this year for broadcast radio stations, enriched with unique and proprietary data as well as third-party data.
“Carter’s impressive track record of developing business strategies and launching national sales organizations for several media companies makes him the perfect person to drive our digital sales strategy,” said Castelli. “His vision and skill sets will be integral as we continue to build on the success of our digital sales team.”
“At iHeartMedia I’ll have the opportunity to use our rich and unique data and unparalleled reach to partner with advertisers to create breakthrough programs that reimagine traditional radio as a new and robust digital platform,” Brokaw said. “I look forward to working with Tim and the entire iHeartMedia team during such an exciting time for the company.”
Brokaw brings over 20 years of sales experience to iHeartMedia. As Executive Vice President at Guardian News and Media, he was responsible for the company’s US commercial strategy, positioning, pricing, packaging and tiered account focus. Prior to his tenure at Guardian News and Media, Brokaw served as Chief Revenue Officer at both Slacker Radio and Meebo, Inc. and as Vice President of Digital Media and Sponsorship Sales for Warner Music Group. He began his media career at CNET Networks, Inc. where he spent 11 years in their sales division including serving as the company’s Vice President of Global Accounts. Brokaw is a graduate of Colgate University.
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With 245 million monthly listeners in the U.S., 97 million monthly digital uniques and 196 million monthly consumers of its Total Traffic and Weather Network, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the No. 1 all-in-one digital audio service with over 600 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 70 million users faster than any other radio or digital music service and even faster than Facebook. The company’s operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation.