CHICAGO – JULY 27, 2015 – Succulent short ribs, farm-fresh vegetables, fine French sauces – ready on demand, from a kitchenless pop-up cafe. It might sound fantastic, but it’s also fact – CaféBellas Inc. designer and licensor of a groundbreaking pop-up cafe platform has been awarded second place in the International Hotel, Motel + Restaurant Show® (IHMRS) – Foodservice Pioneering Concept contest. For the second year in a row, CaféBellas is recognized by the IHMRS as a disruptor in the Quick Services Restaurant (QSR) foodservice industry for its unique approach to pop-up cafes.
The CaféBellas concept was called “… a great application of the technique.” Along with hot stone searing and advanced temperature holding, it breaks new ground in ready-to-eat (RTE) offerings at QSR locations. The unique integration of new foodservice technology brings true gourmet offerings in food, beer, wine and spirits at scale to locations and price points currently dominated (yet underserved) by cold sandwiches, sad salads, and fried food.
The new concept of Food + Drinks = Fun is taking off with the BellaBar. CafeBellas launch party will be held on the East Coast, making its way through Mid-Atlantic States and the New York Skyline. People will have a chance to see first-hand what the BellaBar’s culture crave is all about.
Aaron J. Barker, director of Culinary – Concept Kitchen + Bar, had this to say about CafeBellas: “Food has hit an area in society, achieving a rank in fashion. For me, The BellaBar was engineered to supersede all risk and minimize footprint. All this for under $100K – it’s pretty remarkable in my opinion.”
To be cost-efficient, CafeBellas meals are between $8-$12. This is part of the Food + Drinks = Fun where the idea is to make the fun happen all in one space. We also employ an app for quick and tech-savvy use. It enables online ordering, cashless payment, and quick pre-ordering from any mobile device. The CaféBellas pop-up cafes are an elite new amenity for guests of shopping centers, offices, parks, universities, airports, resorts, beaches, and any location with underserved pedestrian traffic.
CEO Steven Paul Coté says “CaféBellas brings a premier level of amenity and revenue generation to locations that previously couldn’t have been served at all. CaféBellas pop-up cafes featuring BellaBars can be temporarily or permanently situated anywhere from a downtown office building to a mountaintop or beach. Unlike most pop-ups, ours are self-contained kitchenless restaurants, and the capabilities are miles beyond anything else you can do with so little infrastructure.”