Bona Reports Record First Quarter Results
Net Revenues Up 108% YoY to US$117.6 Million
Non-GAAP Net Income Up 140% YoY to US$4.9 Million
BEIJING –May 7, 2015 — Bona Film Group Limited (NASDAQ: BONA) (“Bona” or the “Company”), a leading film distributor and vertically integrated film company in China, today announced unaudited financial results for the first quarter ended March 31, 2015.
“I am delighted to report strong results in the first quarter, starting 2015 on a very high note,” said Bona’s founder, Chairman and CEO Mr. Yu Dong,”During the first quarter, we achieved net revenues of US$117.6 million, an increase of 107.7% year over year, and the largest quarterly revenue in our history. Our performance in the quarter came from the success of our film production and distribution segments. Our Chinese New Year blockbuster, The Man from Macau 2, achieved over RMB973.5 million in box office receipts in its theatrical run, making it the highest- grossing film distributed by Bona, and one of the top 10 box office performers in China’s film history, including foreign films. As the China film market continues to grow, we believe that our track record of developing blockbusters, along with our unique, vertically integrated business model, further strengthens our competitiveness in capitalizing on this favorable market momentum.”
First Quarter 2015 Financial Summary
First Quarter 2015 Business Updates and Recent Highlights
First Quarter 2015 Financial Results
Net revenues for the first quarter of 2015 increased 107.7% year-over-year to US$117.6 million. The increase in net revenues was primarily attributable to an increase in net revenues from the film distribution segment due to the strong box office performance of The Man from Macau 2and an increase in net revenues from the Company’s movie theater segment as a result of the increase in the number of theaters and screens from our strategic expansion efforts in the theater segment and the maturation of theaters over time.
Net Revenues by Segment Operations
Net revenues from the film distribution segment totaled US$100.3 million in the first quarter of 2015, representing an increase of 150.8% from US$40.0 million in the first quarter of 2014. During the first quarter of 2015, Bona distributed and/or invested in a total of four films: The Grandmaster 3D, Tales of Mystery, The Man from Macau 2, and Emperor’s Holidays.
Net revenues from the film investment and production segment were US$41.4 million in the first quarter of 2015, representing an increase of 200.0% from US$13.8 million in the first quarter of 2014, which was mainly derived from Bona’s investments in films released in the first quarter of 2015.
Net revenues from the movie theater segment increased to US$23.0 million in the first quarter of 2015, representing an increase of 29.9% from US$17.7 million in the first quarter of 2014. The increase was mainly due to the increase in the number of theaters and screens from the Company’s strategic expansion effortsand the maturation of new theaters over time.
Gross Profit and Gross Margin
For the first quarter of 2015, gross profit increased 94.9% to US$45.0 million from US$23.1 million in the first quarter of 2014. The year-over-year increase in gross profit was primarily attributable to strong performance from the Company’s film distribution segment.
Segment Profit and Segment Margin
Margin for the Company’s film distribution segment was 22.6% in the first quarter of 2015, as compared with 23.4% in the first quarter of 2014.
Margin for the Company’s film investment and production segment increased to 17.4% in the first quarter of 2015, as compared with a segment margin of 3.1% in the first quarter of 2014. The increase in this segment’s margin was mainly due to the strong performance of the films invested and distributed in the first quarter of 2015, especially The Man from Macau 2.
Margin from the Company’s movie theater segment was 38.7% in the first quarter of 2015, as compared with 58.1% in the first quarter of 2014. The decrease in this segment’s margin was mainly due to higher expenses directly associated with the promoting of the films during the first quarter of 2015.
Operating Income and Operating Margin
Total operating expenses, including participation expenses, general and administrative expenses, and selling and marketing expenses, for the first quarter of 2015increased102.9% to US$43.5 million from US$21.4 million in the first quarter of 2014. The year-over-year increase in operating expenses was primarily due to an increase in film participation expenses and selling and marketing expenses for the promotion and advertising of the Company’s distributed films in the first quarter of 2015, as well as an increase in general and administrative expenses due to the expansion of the movie theater segment and the increase in the share-based compensation expenses.
Operating income for the first quarter of 2015 increased 17.9% to US$4.2 million from US$3.6 million in the first quarter of 2014. Operatingmargin in the first quarter of 2015 was 3.6% as compared with 6.3% in the first quarter of 2014. The year-over-year decrease in operating margin was primarily due to the increase in operating expenses mentioned above.
Net Income and Net Income Attributable to Bona Film Group Limited per ADS
Excluding share-based compensation expenses of US$3.2 million and US$0.9 million for the first quarters of 2015 and 2014, respectively, non-GAAP net income for the first quarter of 2015 was US$4.9 million, as compared with non-GAAP net income of US$2.0 million in the first quarter of 2014.
Adjusted EBITDA, non-GAAP, in the first quarter of 2015 was US$9.2 million, compared with adjusted EBITDA, non-GAAP of US$4.2 million in the first quarter of 2014.
Cash and Cash Flow
As of March 31, 2015, Bona had cash and cash equivalents and restricted cash totaling US$116.0 million, compared with US$153.6 million as of December 31, 2014. Net cash provided by operating activities for the first quarter of 2015 was approximately US$12.5 million, as compared with net cash used in operating activities of US$23.0 million for the first quarter of 2014. The change in cash flow from operations was mainly attributable to the success of collections of the accounts receivables from the distribution of films and an increase in accounts payables in the first quarter of 2015.
Based on current market and operating conditions, the Company expects non-GAAP net income for the second quarter of 2015 to be in the range of US$0.5 million to US$1.0 million.
“Each of our business segments is contributing to Bona’s overall success. With our second film fund, we will have the resources to invest where there is potential for growth and profitability, in order to capture the most promising opportunities. Our international strategy will continue to play an important role in our continued growth, as we bring high-quality foreign films to the domestic market, while delivering first-class Chinese films to the world, which is our mission as a leader in the Chinese film industry. We expect the Chinese film industry to generate strong box office returns in 2015, and believe that Bona’s solid slate of films and vertically integrated business model will make us well positioned to capitalize on the growth in the market,” concluded Mr. Yu.
First Quarter 2015 Conference Call Details
Bona management will hold the earnings conference call at 8:00 p.m. Eastern Time on Thursday,May 7, 2015 (8:00 a.m. Beijing/Hong Kong Time on Friday, May 8, 2015). Management will discuss results and highlights of the quarter and answer questions from investors.
The dial-in numbers for the earnings conference call are as follows:
A live and archived webcast of the earnings conference call will be available on the IR Calendar page of the Bona investor relations website at http://ir.bonafilm.cn/events.cfm.
For a copy of the full press release, including financial tables, please click here.
 “ADS” is American depositary share. Each two ADSs represent one ordinary share.
As used in this press release, non-GAAP net income and non-GAAP net income attributable to Bona Film Group Limited per ADS exclude share-based compensation expenses. Adjusted EBITDA, non-GAAP, excludes share-based compensation expenses, interest, taxes and non-cash depreciation and amortization charges. See “Non- GAAP Financial Measures” and “Reconciliation of Non-GAAP Measures” at the end of this press release.
 Segment profit = segment gross profit – film participation expenses+equity in earnings of equity method investments.
About Bona Film Group Limited
Bona Film Group Limited (Nasdaq: BONA) is a leading film distributor in China, with an integrated business model encompassing film distribution, film production, film exhibition and talent representation. Bona distributes films to Greater China, Korea, Southeast Asia, the United States and Europe, invests and produces movies in a variety of genres, owns and operates twenty-six movie theaters and manages a range of talented and popular Chinese artists.
For more information about Bona, please visit http://www.bonafilm.cn.
This news release may contain certain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates” and similar statements. All statements other than statements of historical fact in this press release are forward-looking statements and involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. These forward-looking statements are based on management’s current expectations, assumptions, estimates and projections about the Company and the industry in which the Company operates, but involve a number of unknown risks and uncertainties. Further information regarding these and other risks is included in the Company’s filings with the U.S. Securities and Exchange Commission. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and actual results may differ materially from the anticipated results. You are urged to consider these factors carefully in evaluating the forward-looking statements contained herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by these cautionary statements.
Non-GAAP Financial Measures
To supplement Bona’s consolidated financial results presented in accordance with GAAP, Bona uses the following measures defined as non-GAAP financial measures by the SEC: non-GAAP net income, non-GAAP net income attributable to Bona Film Group Limited per ADS, which exclude share-based compensation expenses, and adjusted EBITDA, non-GAAP, which excludes share-based compensation expenses, interest, taxes, and non-cash depreciation and amortization charges. The presentation of these non-GAAP financial measures is not intended to be considered in isolation, as a substitute for, or to be superior to the financial information prepared and presented in accordance with GAAP. In addition, Bona’s definition of non-GAAP net income may be different from the definitions used by other companies, and therefore comparability may be limited.
Bona believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance by excluding certain expenses and expenditures that may not be indicative of its operating performance and a supplemental liquidity measure which is useful for understanding and evaluating the Company’s capacity for servicing its debt, and otherwise meeting its cash needs. Adjusted EBITDA, non-GAAP, excludes depreciation and amortization, so it does not reflect any cash requirements for the replacement of the assets, which will often have to be replaced in the future. The Company believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing the Company’s performance and liquidity, and when planning and forecasting future periods. The table appears at the end of this press release has more details on the reconciliations between GAAP financial measures that are comparable to non-GAAP financial measures.