At the crossroads of music and tech, Monster Energy and Outbreak Presents have announced today, Wednesday, July 20 they will present the first-ever fan-sourced music festival, billed as the UP AND UP FESTIVAL–Powered by Tilt, this fall

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Monster Energy & Outbreak Presents:
 
THE UP AND UP FESTIVAL
–Powered By Tilt–
Cash Cash To Headline First-Ever Fan-Sourced Festival
 
University of Washington, Washington State University, Oregon State University and University of Oregon
Confirmed To Participate In Tech Competition
 
Pre-sale Starts Today, Wednesday, July 20 at 10:00 AM PT (HERE)

Read The Story Behind The Festival, Up Now On Pollstar (HERE)

 
At the crossroads of music and tech, Monster Energy and Outbreak Presents have announced today, Wednesday, July 20 they will present the first-ever fan-sourced music festival, billed as the UP AND UP FESTIVAL–Powered by Tilt, this fall. EDM breakout stars CASH CASH will headline the landmark event which gives four colleges in the Pacific NorthwestUniversity of Washington, Washington State University, Oregon State University and University of Oregon–the chance to get a real world, tech, marketing and music experience. The pre-sale for the UP AND UP FESTIVALpowered by Tilt–starts today, Wednesday, July 20 10:00 AM PT at: www.tilt4monsteroutbreak.com.
Read the story behind the UP AND UP FESTIVAL on POLLSTAR.com today, Wednesday, July 20 (here).
Starting Wednesday, July 20, the competition begins at www.tilt4monsteroutbreak.com. The first campus to sell 750 tickets will bring the UP AND UP FESTIVAL to their city at a local venue. The exact fall date and location of the UP AND UP FESTIVAL will be revealed when the challenge is completed. All money generated from colleges that do not win will be refunded.
“This fall, we have time for one more show in the Pacific Northwest area. Instead of just picking the city we want to play, we thought it would be a cool idea to ask our fans which city they want. We felt this would make a more memorable night since we’re giving our listeners the power to decide!”  –CASH CASH
Watch CASH CASH‘s have UP AND UP FESTIVAL announcement video (here)
Monster Energy Outbreak Presents the ‘UP & UP Festival” in October 2016 powered by Tilt. First school to pre-sell 750 tickets using the Tilt platform will have Cash Cash perform live in their city.
The UP AND UP FESTIVAL–Powered by Tilt, is more than just a festival; it’s geared around the concept of fan-sourcing as students band together to compete against rival colleges for a multi-artist music festival in their city. The students feel a sense of ownership and camaraderie–not on the field, but online with a big party at the end.
“We make decisions on over 100 shows in North America throughout the year,” explains Steven Ljubicic, General Manager at Outbreak Presents. “The fans will decide this one–all via Facebook and Tilt.”
“Tilt brings opportunities like this to life, adds James Beshara, Tilt CEO and co-founder. “Every person who buys a ticket has skin in the game and will feel personally responsible for bringing Cash Cash to their school. Fan-sourced concerts could be the future of touring and how shows are determined in years to come. It’s awesome to see a brand like Monster Energy at the front of it all.”
The UP AND UP FESTIVAL poster download (here).
 
About Outbreak Presents:
Launched in February 2011 and continuing to grow each year since, Outbreak Presents features the biggest breakthrough artists of the year across various genres of music and entertainment – Hip Hop * Rock * EDM * Country * College * Comedy * SXSW. Outbreak Presents past headliners include Kendrick Lamar, Macklemore, Iggy Azalea, The Chainsmokers, Cole Swindell, Garfunkel and Oates, Bullet For My Valentine, Fetty Wap and Andrew Dice Clay. Pairing these emerging artists with fan friendly ticket prices at premium venues, Outbreak Presents is recognized as the ultimate tastemaker–helping fans DISCOVER WHAT’S NEXT. For more information about Monster Energy and Outbreak Presents, visit: https://www.youtube.com/c/OutbreakTV1, https://www.facebook.com/OutbreakPresents/,
About Monster Energy:
Most companies spend their money on ad agencies, TV commercials, radio spots and billboards to tell you how good their products are. At Monster Energy, we chose none of the above. Instead we support the scene, our comedians, our athletes and our fans. We back athletes so they can make a career out of their passion. We promote concert tours, so our favorite bands can visit your hometown. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality. For more information, visit: www.monsterenergy.com and www.facebook.com/monsterenergy.
About Tilt:
Tilt is the easiest way to collect money with a group. With over 41% month over month growth on college campuses globally, Tilt has become the go-to app for students and millennials organizing and collecting money with their friends. Founded by James Beshara and Khaled Hussein, the company has secured over $62 million in funding from notable Silicon Valley figures including Facebook’s founding president Sean Parker, Andreessen Horowitz, Reddit’s Alexis Ohanian, and is now available in 9 countries globally.
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