AT&T, STATE FARM®, KOHL’S, CHRYSLER BRAND AND UNIVERSAL ORLANDO RESORT ON BOARD FOR SEASON TWO OF ‘LA VOZ KIDS,’ TELEMUNDO’S HIT SINGING COMPETITION
AT&T Returns as Official Voting Sponsor with Branded Lounge During Blind Auditions and Exclusive Custom Digital Videos Featuring Roberto Tapia and Paola Guanche; Awards $50,000 Prize In Support of Winner’s Education
State Farm Returns as Exclusive Insurance Sponsor; Integration Features New Branded Video Channel and Contestant Lounges, Web Advice Series and More
Kohl’s to Feature Custom Broadcast and Online Vignette Series with Host Daisy Fuentes, Titled “Ritmo En Moda”
Chrysler Brand Unveils All-New 2015 Chrysler 200 as Part of Exclusive Auto Partnership
Universal Orlando Resort to Give Away a Family Vacation for Viewers and “La Voz Kids” Winner
MIAMI – March 18, 2014 – Telemundo Media announced today a 360° degree sponsorship initiative in support of season two of Telemundo’s hit singing competition “La Voz Kids,” which premiered this Sunday to over 2.1 million total viewers and nearly 1 million adults 18-49, according to Nielsen. Multi-platform alliances with AT&T, State Farm, Kohl’s Department Stores, Chrysler brand, Universal Orlando Resort and more have been secured for Telemundo’s #1 reality program.
“The response from our advertising partners to the success of season one of ‘La Voz Kids’ has been nothing short of extraordinary, and we couldn’t be happier about our marketing partners who have joined forces with us on season two of what has become a pop culture phenomenon,” said Mike Rosen, Executive Vice President of Advertising Sales & Integrated Marketing, Telemundo Media. “We’re excited about the opportunity to work with these great brands to once again unleash the unique family viewing, multi-platform power of “La Voz Kids” across linear, digital and social media.”
AT&T returns as the exclusive wireless sponsor and official voting sponsor and will present the winner of the competition with a $50,000 prize. AT&T will sponsor a branded Friends and Family Room throughout the first six episodes and for the first time ever offer fans informative and entertaining custom video content featuring Roberto Tapia and “La Voz Kids” season one winner, Paola Guanche. Active integrations for AT&T will feature devices from the Friends & Family Room with show hosts Daisy Fuentes and Jorge Bernal during various moments within the first six episodes of the Blind Auditions and again when featuring the “La Voz Kids” Digital Reporter, Paola Pedroza, on the AT&T section of www.telemundo.com. AT&T’s sponsorship also extends to zeebox with the following features: Spot Sync, numerous custom zeetags for each show, sponsored content driving to the “La Voz Kids” homepage and sponsored polling and voting within the platform.
As the exclusive insurance sponsor for “La Voz Kids,” State Farm returns this season to bring its “Get to a Better State” messaging to life through a 360° campaign featuring thematic integrations, branded out-of-show content and an exclusive branded video channel. Within the show, State Farm will offer viewers a unique view of the action. From two branded lounges- one during the battle rounds, and one during the final stage of the competition- where contestants will be interviewed following their performance and share how their coach’s guidance has helped them get to where they are and discuss their experience. A State Farm branded video channel will host the on-air interviews as well as exclusive digital interviews and content touching on the best coaching advice contestants have received during their time on the show. In addition, the content captured during the blind auditions will be shared exclusively on State Farm’s Latino Facebook page. Leading into the announcement of the season two winner of “La Voz Kids,” State Farm will bring viewers a custom recap featuring the most inspiring highlights from the season. State Farm will also sponsor some airings of “Quiero Tu Voz,” a daily highlight on the competition, as well as promotional segments in the daily newsmagazine show “Al Rojo Vivo.”
Kohl’s will feature a custom broadcast and online content series with host Daisy Fuentes, titled “Ritmo En Moda.” During the Blind Audition and Live Performance episodes, viewers will visit theLa Voz Kids Style Clubhouse, where Daisy Fuentes and show’s stylist will discuss the looks and trends from the show featuring Kohl’s apparel and home décor items. A custom Kohl’s hub on Telemundo digital platforms will host extended versions of the content and a “Shop the Look” photo gallery driving viewers online to Kohls.com for product purchase.
As the exclusive auto partner for “La Voz Kids,” the Chrysler brand will reveal the all-new 2015 Chrysler 200 through broadcast and online integrations that provide viewers with an in-depth look into the contestant’s “journeys” and moments during Battles and Live Performances featuring “La Voz Kids” hosts Daisy Fuentes and Jorge Bernal.
In addition to being the new home of “La Voz Kids,” Universal Orlando’s multifaceted participation will build buzz and momentum leading in to the new season with weekly “Watch & Win” tune-in promos reminding viewers about upcoming episodes and to participate in the “La Voz Kids Question of the Week” for a chance to win weekly prizes and enter to win the grand prize: a trip to Universal Orlando Resort to enjoy all rides and attractions throughout its two theme parks, Universal Studios Florida and Universal’s Islands of Adventure. Plus, as part of their prize package, the season two winner of “La Voz Kids” will receive a four day, three night family vacation for four to Universal Orlando Resort.
Following the enormous success of “The Voice” around the world, “La Voz Kids” follows the journey of young Hispanic contestants aged seven and fifteen years of age on their road to stardom, beginning with the thrilling Blind Auditions followed by the Battle Rounds as expert celebrity music coaches Natalia Jimenez, Prince Royce and Roberto Tapia discover and develop them as music stars of the future. Hosted by international TV personality, model and fashion mogul Daisy Fuentes, and entertainment anchor Jorge Bernal, the show airs Sundays at 8pm ET/7pm CT on Telemundo.
Source: Nielsen, NPM, Live+SD, fast program ratings 3/16/14.
About Telemundo Media:
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 16 owned stations, broadcast and MVPD affiliates; mun2, the preeminent voice for young Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
Vice President, Corporate Communications
FerenComm for Telemundo