Allison Maslan, serial entrepreneur and author of the Amazon #1 bestseller, “Blast Off!: The Surefire Success Plan to Launch Your Dreams Into Reality” offers clear tips for how to identify and attract your ideal clients.
Finding the Perfect Clients
When you start thinking about what clients you would most like to attract to your business, get out a piece of paper and outline the following from Allison Maslan’s “My Perfect Client Decoder”:
- Age range
- Income level
- Education level
- Where do they live?
- Where do they vacation?
- What are their health habits?
- What phase of life are they in?
- What do they do for fun?
- What associations or organizations do they belong to?
- What non-profits do they support?
- Which social media platforms do they use?
- What publications do they read?
- Describe their personality
- What problems keep them up at night?
- What do they want most?
- How do they feel about your business/industry/product/service?
- How can you solve their problems?
“Outlining these details will help you to target the specific customers you want most in exactly the places you are most likely to reach them,” according to Allison. “Perhaps the most important takeaway from this list is understanding what problems keep your ideal customer up and night and how you can help solve them. Answer that and point your solution at the venues you’ve identified where they are most likely to receive and interact with that information and you’ve got a winning combination for attracting your ideal clients.”
Join Allison at the La Jolla Marriott just outside of San Diego, CA on January 19 – 22, 2017 to experience her sage business guidance for yourself.
About Allison: Allison Maslan is a serial entrepreneur, having created and successfully run 10 different companies including cultivating a 20-year practice as a holistic physician. Her company Allison Maslan International offers Pinnacle Global®, a three-tier business coaching program that teaches entrepreneurs how to accelerate their growth, capitalize on their success and balance it all with a meaningful life. Learn more about Allison and the Pinnacle Global programs at www.AllisonMaslan.com. For further high-impact support, watch to Allison’s free video series for business owners, “The 12 Month Business Blueprint to Multiply your Profits and Simplify your Life,” www.AllisonMaslan.com/CEO.