6th Annual Kiehl’s LifeRide for amfAR celebration
With honored guest, Sharon Stone, amfAR’s Global Fundraising Chair
WHO: Chef Josiah Citrin, host
Chris Salgardo, President, Kiehl’s USA
Kevin Robert Frost, CEO, amfAR, The Foundation for AIDS Research
…and Sharon Stone, accepting a $150,000 donation, on behalf of amfAR
And Kiehl’s LifeRide for amfAR participants including:
Kristy Swanson – Actor, known as the original Buffy the Vampire Slayer
Jay Ellis – Actor, known for TV series “The Game”
Teddy Sears – Actor, known for TV series “Masters of Sex”
Tricia Helfer – Actor, known for TV series “Battlestar Galactica”
Vanessa Marcil – Actor, known for TV series “General Hospital”
Ben Cohen – Rugby champion and chairman of the StandUp Foundation
Chris Kael – Musician, bassist for Las Vegas’ Five Finger Death Punch
Conrad Leach – Artist
Grant Reynolds – Host/producer of “What Could Possibly Go Wrong?”
With a special performance by:
DJ BMad and 8ky 6lu (Sky Blu) of LMFAO
WHAT: The public celebration of the 7th stop of the of the annual Kiehl’s LifeRide for amfAR. Kiehl’s President Chris Salgardo is leading the multi-day, multi-state charitable motorcycle ride from Denver to San Diego to raise funds and awareness for amfAR, the Foundation for AIDS Research.
Rallying at 10 retail stores along the route, the company will donate a total of $150,000 over the course of the ride. At each stop, the public will be invited to meet the riders, learn more about amfAR and contribute to the non-profit. At the conclusion of this year’s ride, Kiehl’s will have raised $1,270,000 for amfAR, funding seven cure-related research projects since 2010.
Follow the journey and join the conversation by using #LifeRide6.
WHEN: Wednesday, August 12, 2015
**Motorcycle arrival at 3 PM, sharp
WHERE: Kiehl’s Since 1851 Santa Monica Store
1516 Montana Ave, Santa Monica, CA 90403
WHY: –Meet our riders and learn more about amfAR’s efforts
-Hosted by Chef Josiah Citrin
-Refreshments provided by Bay Cities Italian Deli & Bakery
–Complimentary 20-minute seated facials or hand massages
-The cure is in your hands: 100% of Kiehl’s net profits from the sale of the Limited Edition Ultimate Strength Hand Salve, up to $25,000, will benefit amfAR, The Foundation for AIDS Research.
-100% of Kiehl’s net profits from the sale of LIFERIDE: Riding for a Cure, a coffee-table photo book chronicling the first five years of LifeRide, up to $10,000, will benefit amfAR. Featuring photos by Grammy award-winning photographer Travis Shinn, the brand-new book launches in all Kiehl’s retail stores beginning August 1. The book retails for $60.
-In celebration of LifeRide, every customer that visits Kiehl’s Santa Monica on August 12 will receive a 15% discount on all purchases, with the exception of charitable products and value sets. Kiehl’s will donate that 15% difference to amfAR, up to $115,000.
To find out more about LifeRide, obtain a schedule of events, or get involved in the fight against HIV/AIDS, please visit www.kiehls.com/LifeRide.
About amfAR, The Foundation for AIDS Research:
amfAR, The Foundation for AIDS Research, is one of the world’s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy. Since 1985, amfAR has invested $415 million in its programs and has awarded more than 3,300 grants to research teams worldwide.
In 1996, Kiehl’s made HIV/AIDS a key philanthropy pillar. Over the past two decades, the fervent support of HIV/AIDS organizations has been at the heart of Kiehl’s efforts, leading to partnerships with organizations such as amfAR, The Magic Johnson Foundation for AIDS and Youth AIDS. Since 2001, Kiehl’s has raised approximately $3,250,000 for HIV/AIDS organizations.
Kiehl’s was founded as an old-world apothecary in New York’s East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations. In addition to Kiehl’s freestanding stores nationwide, Kiehl’s products are available at www.Kiehls.com, by mail order at 1-800-KIEHLS-2 as well as through select specialty retailers worldwide. For additional information on Kiehl’s since 1851, visit www.kiehls.com.